Site Location: http://www.americainxs.com
Services Provided
- eCommerce Web Development
- eCommerce Web Design
- Search Engine Optimization
Summary
America In XS came to Vector with two clear goals in mind: They needed an eCommerce site that worked well end-to-end for both domestic and international customers, and wanted to pursue a global Search Engine strategy to increase sales.
Although many stores allow international purchases, many don’t go out of their way to make those international purchases easy. With the huge shipping costs, currency conversion problems, and bad language translations, international purchasers often feel like second-class citizens.
Vector created a cart that automatically detects a visitor’s country and automatically presents the correct language and currency. Unlike other solutions, our cart actually bills in the alternate currency—auto-selecting the correct payment gateway at checkout.
We also dovetailed the International experience with our Search Engine strategy by creating informative, keyword-rich article pages giving advise about topics like purchasing from overseas stores. While America In XS’ widely varied products would scare some companies off, we harnessed the natural long tail this created to increase their rankings on all the major American and European search sites.
